Easyfairs and QUiCKFairs join forces to form a powerful partnership

International event organizer Easyfairs and Milan-based trade fair organizer QUiCKFairs proudly announce their partnership. Through the collaboration, Easyfairs expands its portfolio with Coiltech, the internationally renowned trade fair for coil windings, while strengthening its position in Italy and Germany.

QUiCKFairs organizes two annual events, Coiltech Italia and Coiltech Deutschland, both specializing in materials and machinery for the design, manufacture, maintenance and repair of electric motors, generators, transformers and windings. Since its founding in 2010, Coiltech has become the world’s leading brand in its field. In 2023, the events brought together 473 exhibitors from 31 nations and 5,314 visitors from 60 countries in Augsburg, Germany, and Pordenone, Italy, both in the respective strongholds of the industry.

“The partnership with QUiCKFairs is an exciting development for Easyfairs. The Coiltech events serve niche communities and are therefore a perfect fit for our business. We look forward to working closely with Sebastian Kuester and his team to further grow these thriving events. We are confident that they will leverage Easyfairs’ experience with our pan-European network of industrial trade shows, our advanced technology platform and the obvious synergies within the Easyfairs portfolio,” emphasises Roland Brand, CEO of Easyfairs D-A–CH Region.

Since its founding in 2009, QUiCKFairs has developed an independent, innovative and benchmark-setting trade show format that structurally reduces the burden on exhibitors and is widely known for offering all participants a significantly improved trade show experience compared to traditional trade shows. The existing, dedicated event team will also be responsible for future editions of Coiltech Italia and Coiltech Deutschland. Sebastian Kuester, founder and current managing partner of QUiCKFairs, will take on the role of CEO of the company as part of this partnership and will remain connected to the company through a stake in Easyfairs.

“I am very pleased to become part of the Easyfairs family,” says Sebastian Kuester. “My investment allows me to continue to act as an entrepreneur and share in the success of over 200 events. Belonging to a private, global event organizer that has repeatedly received the “Great Place to Work” award ensures that the QUiCKFairs team will continue to work in an inspiring and supportive environment while being included in the ranks of a top 20 company. For the exhibitors and visitors of Coiltech, this development means above all long-term continuity, because the success stories of Easyfairs and QUiCKFairs are built on the same principles.”

“Easyfairs and QUiCKFairs share the same principles of simplifying the experience for exhibitors and visitors and offering them a better return on investment and return on time. Coiltech’s presence in Italy and Germany is important for Easyfairs; both are countries where we have made important acquisitions in recent years and where we have strong ambitions to continue investing and growing. It is impressive to see the commitment of this experienced team and to witness how they started from scratch in Italy in 2010 and successfully built a thriving presence in Germany. I look forward to working closely with Sebastian and this community to organize the best possible events for the industry,” concluded Brand.